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Website Product Owner

Ant Group

Ant Group

London, UK
Posted on Friday, June 28, 2024

Website Product Owner

Based in London


The role of Website Product Owner is to provide product leadership across the key websites under Ant International which are alipayplus.com, antglobal.com and antom.com. You will own the overall experience and performance of the websites and work closely with stakeholders across the Ant International business to deliver best-in-class website experience for the customers and the business. You will define new technology requirements, align the website product roadmap with wider business initiatives, and work cross-collaboratively with teams based in London, China and Singapore across multiple disciplines (engineering, design, content, SRE etc.) to ensure the on time delivery and high standards across design, functionality and content.

What you will do:

  • the website product owner you will work within the International marketing team
  • be responsible for guiding the development and enhancement of our websites to support demand generation, top of funnel growth and excellent user experience
  • stakeholder requirements across cross functional teams and channel owners, prioritising them and working closely with an internal product development and tech development team to ensure successful delivery of each new enhancement/sprint
  • with and coordinating content creation working with PR, marketing and product teams as well as analytics to measure your ongoing success and achievement towards business objectives
  • then prioritize the website roadmap working closely with the Head of Marketing and Head of Digital Marketing
  • the website vision and strategy across multiple geographies and be comfortable working across multiple timezones
  • the backlog working closely with delivery leads in China
  • initiatives to improve the websites with a focus on conversion optimisations and engagement
  • with UED team to drive end to end website product initiatives including research and discovery, development of user flows, wireframes and stories (with UX/Design), and ongoing optimisation
  • with other internal departments identify customer pain points and to develop solutions
  • requirements in to briefing documents and collaborate with delivery leads to size up requirements
  • to balance and manage core website initiatives and ad-hoc campaign projects
  • comfortable conducting testing on the websites across devices and browsers
  • SEO best practices across multiple search engines and geographies
  • with creating wireframes in Figma
  • relationships to successfully execute on objectives

Key Qualities:

  • communication, leadership and project management skills
  • – fluent in Chinese and English
  • record in working on international/global sites, CX and site structure
  • analytical skills and ability to use data to inform decisions
  • understanding of international website UX/UI, design and development practices
  • using Figma
  • with web languages/code and frameworks (HTML, CSS, JS, REACT)
  • with website architecture and infrastructure (DNS, Hosting, Security, SRE)
  • knowledge about user-centred design principles and strong understanding of website user behaviour and the roles that websites play in customer experiences/journeys.
  • of conversion rate optimisation and user testing
  • with web analytics, CRO tools and data visualisation
  • with SEO crawlers such as SiteBulb or Screaming Frog
  • natural problem solver who is passionate about continuously improving the way they operate
  • to deal with ambiguity and work within a changing and time pressured environment
  • adaptable, quick thinking and keen to learn and grow
  • to get into the detail and be hands on to drive tasks forward
  • an understanding of, and respect for, different working cultures. Ability to work across multiple geographic time zones