Product Marketing Manager
Comply365
About Comply365
This is an excellent opportunity to join Comply365, the market leader in operational content management, safety management and training management serving the global aviation, defense and rail industries with a stellar customer base of 550+ customers in 80+ countries worldwide and delivering an industry first, connected platform, powered by AI, across these mission critical domains.
The Comply365 platform is an industry-first interconnected, intelligent platform with best-in-class solutions across Operational Content Management, Safety, Risk & Quality Management, and Training Management. Powered by industry-specific AI, our unified platform connects data and insights across operations, safety, and training - eliminating complexity and driving measurable gains in efficiency and productivity for aviation, rail and defense organizations worldwide.
About the Role
The Product Marketing Manager (PMM) will spearhead product marketing efforts for the Comply365 platform and next generation solutions across Operational Content Management, Safety, Risk & Compliance Management and Training Management – with compelling collateral, clear roadmap and use case material, value propositions and associated campaigns communicating the unique value of the Comply365 platform and next gen solutions. The PMM will support the go-to-market strategy, product messaging, competitive positioning, and customer adoption efforts for the Comply365 Platform and next generation solution.
This role requires a natural interest and curiosity in the latest technology advances, in particular AI, as well as in the target markets of Comply365 – aviation, defense and rail - and will come to deeply understand the Comply365 platform, next generation solutions and our target audiences’ everyday challenges. Reporting to the Director of Marketing and through close collaborations with the product team including product management and product owners across Comply365, as well as with the Sales & Customer Success team, the Product Marketing Manager will create highly impactful product collateral, value propositions and product campaigns that succinctly explain how the platform and next gen solutions help solve our customer problems and that drives strong engagement and conversion at all stages of the sales cycle.
You will partner closely with Product Management, Sales, Customer Success, and Marketing to ensure the Comply365 Platform is clearly understood, effectively marketed, and continuously adopted by our global customer base.
Responsibilities
Platform & Next Gen Solutions Positioning & Messaging
- Develop and maintain core messaging frameworks for the Comply365 Platform, emphasizing its interconnected, intelligent, AI-powered capabilities.
- Articulate clear value propositions for solutions across Operational Content Management, Safety, Risk & Quality Management, and Training Management.
- Ensure consistent, compelling messaging across website, collateral, campaigns, and sales assets.
- Develop and maintain a deep understanding of our customers’ pains and gains in relation to the Comply365 platform and next generation solutions
- Help define a compelling story and positioning for the Comply365 platform and support the wider marketing team in promoting the Comply365 platform to our target markets
- Partner with the Product Management team to distil key functionality and benefits into core product marketing messages and develop product messaging, collateral and campaigns that differentiates Comply365's platform and solutions.
Go-to-Market Strategy
- Support and help to lead GTM plans for an always on platform campaign, AI innovation, and next gen solution initiatives.
- Partner with Product Management to shape roadmap narratives and market readiness requirements.
- Work with Marketing to create demand-generation strategies tied to personas, industries, and solution lines as well as the platform
- Create and deliver compelling collateral such as videos, solution overviews, webinars and ROI material and customer case studies that will support conversion along the sales funnel
- Gain insight into customer use of the current solutions, untapped opportunities and buyer personas
- Partner with the wider marketing team to create innovative marketing campaigns, marketing website content and materials for industry events.
Market & Competitive Intelligence
- Conduct ongoing competitive analysis to understand market trends, emerging entrants, and shifts in operational compliance technologies.
- Develop internal competitive battlecards, differentiating Comply365’s interconnected platform and AI-powered insights.
- Feed into product strategy with insights from market intelligence, research and customer insights to support product management in defining the right functionality to factor into product roadmaps.
Sales Enablement
- Develop sales tools and training materials (pitch decks, playbooks, demos, one-pagers).
- Deliver product briefings and enablement sessions to improve win rates and deal velocity.
- Support Sales with tailored messaging for strategic opportunities.
- Create compelling internal and external customer-facing presentations.
- Support the presentation, positioning, and publication of product roadmaps – both internal and customer / prospect facing
Customer Insights & Adoption
- Partner with Customer Success & Account Management to understand adoption patterns and identify opportunities for expansion within accounts.
- Gather and translate customer feedback into product improvements and marketing strategies.
- Develop customer stories and case studies highlighting platform outcomes and next generation solution benefits
Thought Leadership & Research
- Contribute to Comply365 content marketing, research initiatives and thought leadership.
Essential Skills/Experience
- 7+ years as a Product Marketing Manager.
- Degree in Marketing, Communications, or similar relevant field.
- Outstanding communication, presentation and leadership skills.
- Excellent interpersonal and time management skills.
- Strong planning and organizational skills.
- Sharp analytical and problem-solving skills.
- Creative thinker with a vision and innovative thinking to try new things.
- Courageous and ambitious to challenge what’s been done before.
Why come aboard?
🩻 Healthcare plans
🚑 Private Medical Insurance
✈️ 27 days holiday, rising with length of service
🌴 Buy/sell holiday
😌 Promoting work/life balance
For more information on our full range of UK benefits, please visit our website Comply365_Benefits_UK.pdf