We’re Hiring: VP of Growth at CUDDLY

CUDDLY is on a mission to make animal welfare sustainable—permanently. We’ve built a two-sided marketplace connecting 4,000+ animal shelters and rescues with 366,000+ donors, and we’re now entering our next phase of growth.

We’re looking for a VP of Growth to help restart and scale our growth engine.

This is not a “strategy-only” role. We want a hands-on operator—someone who knows how to build, test, and optimize acquisition channels, not just manage them.

The Opportunity

CUDDLY is at a true inflection point. You’ll own two critical growth levers:

New Revenue

• Build and scale profitable donor acquisition channels
• Optimize paid media strategy
• Revive organic social as a revenue driver
• Drive cross-sell into our pet food & product line

Recurring Revenue

• Reactivate lapsed donors
• Improve conversion from one-time to repeat donors
• Grow subscription revenue
• Own email + lifecycle marketing engine

What You’ll Own

Primary Focus: Core Fundraising Business

• Donor acquisition, retention, and reactivation
• Email and lifecycle marketing
• Paid media + agency management
• Organic social strategy
• Donor → subscriber conversion

Secondary Focus: DTC & Retail CPG

• Cross-sell into food/products
• DTC growth strategy (with external partners)
• Content strategy bridging mission + lifestyle brand

Who You Are

You’re a builder. When you walk into a business, your first move is to audit—not pitch ideas.

You think in:

• CAC, LTV, payback periods
• Cohort performance
• Unit economics over vanity metrics

Must-Haves:

• You’ve personally built and optimized growth channels
• You’re data-fluent and execution-oriented
• You can operate lean and move fast
• You’re comfortable challenging leadership with data

Nice-to-Haves:

• Experience in marketplace, subscription, or mission-driven businesses
• Background at a $5M–$50M company (or ready to step up)
• Experience in turnaround or constrained environments
• Strong lifecycle/email marketing expertise

Who This Is Not For

This role won’t be a fit if you:

• Default to tools/platforms before understanding the business
• Pitch big-budget campaigns before proving fundamentals
• Stay high-level and avoid execution
• Need a large team before you can deliver
• Come from big-company environments without constraint experience

Role Details

• Title: VP of Growth
• Reports to: COO
• Comp: $180K base + 20% bonus + equity
• Location: Grapevine, TX preferred (hybrid possible for the right candidate)
• Team: 5 direct reports across marketing + design

If you’re a scrappy, data-driven growth operator who wants to build something meaningful—and prove it with numbers—we want to hear from you.

Apply or message us directly at hannah@cuddly.com