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Principal UX Researcher (Remote)



United States
Posted on Thursday, August 24, 2023

Company Overview

ID.me simplifies how people securely prove and share their identity online. The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button.

The COVID-19 pandemic accelerated digital migration for many critical services. Those services require a trusted identity to safeguard against fraud and help ensure people are who they claim to be. With ID.me, login and identity credentials move with people, which can reduce the time and frustration of having to verify at multiple sites and set up multiple passwords.

ID.me is a credential service provider compliant with federal standards for digital identity verification.

In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand access and inclusion for all people. The company offers multiple pathways to verification – online self-serve, live video chat agents, and in person. ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

Role Overview

At ID.me, we are shaping the future of digital identity, facilitating efficient, transparent interactions between people and organizations. We are a design-led company that embeds UX at the heart of our product creation process to enable over 110 million individuals to securely control their credentials and data. By joining our team, you will be integral to the crafting of intuitive, secure digital experiences for a diverse user base. With our trailblazing "No Identity Left Behind" initiative, we emphasize inclusivity and access. You will also contribute to enhancing ID.me Shop, where our members enjoy exclusive discounts and cashback offers, making their online shopping experience more rewarding.

As a Principal UX Researcher at ID.me, you will spearhead our user research initiatives, creating a deep understanding of our users' diverse needs, wants, and motivations among our multifaceted teams. Your leadership in this role will be crucial to guiding our product's evolution, employing both qualitative and quantitative research methodologies to understand and address user challenges. In collaboration with UX designers, product managers, and engineers, you'll impact every stage of product development, creating beneficial and delightful products that resonate with our users.

Your role will delve into the complexities of global user behaviors and needs. By using various research methods including surveys, focus groups, usability tests, and one-on-one interviews, you'll uncover invaluable insights into user interaction with our products, influencing the experiences of millions. As a communication expert, you will bridge the gap between technology and society, passionately conducting high-quality research and continuously learning to drive the future of ID.me. We value a variety of perspectives and backgrounds, which will enrich our understanding and inform our research process.


  • Collaborating closely with UX, product, engineering and marketing teams to identify key research areas.
  • Establishing yourself as a leader in research, constantly advocating for potential product users.
  • Designing and executing custom primary research end-to-end utilizing a broad range of methods.
  • Conducting studies that analyze both the behavior and attitudes of users.
  • Operating independently and with autonomy.
  • Efficiently managing and prioritizing research plans in fast-paced and uncertain environments, aligning key insights with stakeholders.
  • Communicating findings and presenting recommendations in an engaging and creative manner.
  • Working cross-functionally with departments such as design, product management, engineering, and marketing.
  • Generating insights that inspire ideation and evaluate design.
  • Scaling and molding the UX research function within the company.
  • Independently prioritizing and conducting research to advocate for and understand customer needs.
  • Proficiency in executing end-to-end user research studies; from planning and recruitment to execution, analysis, and delivery.
  • Evaluating the effectiveness of different user research methodology approaches and demonstrating expertise in a wide variety of methodologies.
  • Providing advice and guidance to partner teams on appropriate research methodologies for their own research.
  • Converting user insights into strategic recommendations to guide product partners in making informed decisions.
  • Structuring, organizing, and advocating the impact of research on product design, go-to-market strategies, and future user research to partner teams through written reports and in-person presentations.


  • A Bachelor's or Master's degree in human-computer interaction or related field.
  • A minimum of 10 years of experience in UX research or a related field, preferably in a senior role.
  • A well-documented portfolio showcasing how your previous research has driven decision-making, with a clear demonstration of your ability to derive actionable insights from both qualitative and quantitative data.
  • Demonstrated experience in conducting and executing primary research.
  • Ability to convert research findings into strategic narratives that drive decisions.
  • Extensive experience with survey design, especially surveys used to inform business and product needs.
  • Familiarity with leveraging qualitative research methods, such as focus groups and interviews, to supplement quantitative research.
  • Proficiency in delivering intricate findings in a concise and clear manner that prompts action.
  • Capability to define the data environment using learning evaluation, theoretical frameworks, and other research insights.
  • Proven experience in partnering closely with team leads, UX designers, engineers, PMs, executives, and other stakeholders to develop near and long-term metric strategies.
  • Demonstrable experience with both quantitative and qualitative analyses, and the ability to use data presentation to advocate research findings with actionable insights.
  • An ability to tackle complex research challenges within uncharted problem spaces, inventing new research methods as necessary. Demonstrable experience with varied user research methodologies, including study design, execution, data analysis, and deriving insights/recommendations.

Preferred Qualifications

  • Experience working in a startup environment
  • Demonstrated ability to strategically analyze and translate data into effective research recommendations.
  • Hands-on experience with conducting research using prototypes in Figma and other tools.
  • Deep-seated dedication to creating high-quality products.
  • The ability to adapt and thrive amid changing priorities and demands.
  • Excellent oral and written communication skills, with a proven ability to work effectively within a team and independently.

Note that candidates must be located in the continental U.S.

ID.me Covid Vaccination Requirement

ID.me has a mandatory vaccination requirement where not prohibited by applicable federal or state law.

All current and future employees are required to receive their COVID-19 vaccinations, unless a reasonable accommodation is approved. Employees not in compliance with this policy will be placed on leave and will be terminated if no valid reason for not getting the COVID-19 vaccine is provided.

Purpose: In accordance with ID.me's duty to provide and maintain a workplace that is free of known hazards, we are adopting this policy to safeguard the health of our employees and their families; our customers and visitors; and the community at large from COVID-19 that may be reduced by vaccinations. This policy will comply with all applicable laws and is based on guidance from the Centers for Disease Control and Prevention and local health authorities, as applicable.

Reasonable Accommodation: Current and future employees in need of an exemption from this policy due to a medical reason, or because of a sincerely held religious belief must submit a completed Request for Accommodation form to the human resources department to begin the interactive accommodation process as soon as possible after vaccination deadlines have been announced (September 13th) and an offer of employment has been made. Accommodations will be granted where they do not cause ID.me undue hardship or pose a direct threat to the health and safety of others.

Vision: To be the world's leading digital identity network empowering people to control their own information and to prove their credentials across all channels: online, call center, and in-person.

Mission: To make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.

People: We have an audacious mission. We aim to fix the identity layer of the internet. Billions of people will live better lives with more trust and convenience thanks to ID.me. We are like Special Forces. We take on the most difficult challenges with amazing teammates.

ID.me Core Values: *Don't be a jerk. *Always compete. *Ask questions like a 5-year old. *Inspire people with your passion. *Make something better every day. *Treat each customer like your favorite family member. *Own your mistakes so you can learn from them. *Details are everything. *Communicate like a scientist. *Be truthful (even when it's hard). *Reflect ID.me's values in your actions. *Act like an owner.

ID.me Career Site & Culture Deck: https://www.id.me/careers


ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.