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Principal Product Marketing Manager - Communities and Marketplaces (Remote)



Marketing & Communications, Product
United States
Posted on Wednesday, September 13, 2023

Company Overview

ID.me simplifies how people securely prove and share their identity online. The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button.

The COVID-19 pandemic accelerated digital migration for many critical services. Those services require a trusted identity to safeguard against fraud and help ensure people are who they claim to be. With ID.me, login and identity credentials move with people, which can reduce the time and frustration of having to verify at multiple sites and set up multiple passwords.

ID.me is a credential service provider compliant with federal standards for digital identity verification.

In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand access and inclusion for all people. The company offers multiple pathways to verification – online self-serve, live video chat agents, and in person. ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

Principal Product Marketing Manager - Communities/Marketplaces

Role Overview

We are seeking a Principal Product Marketing Manager who will lead the marketing of Communities and Marketplaces product at ID.me. The Communities team helps ID.me members verify their affiliation with various communities such as Military, Students, Nurses, Teachers, etc, so that members can receive discounts from various brands that are marketed via ID.me Shop. This is a key growth area for the company and a very exciting opportunity for entrepreneurial product marketers.


  • Own partner facing (B2B) GTM for Communities and Marketplaces products, including targeting, positioning, and pricing.
  • Conduct member and partner research to ensure our products are aligned with customer pain points
  • Conduct competitive research and feed that into positioning and pricing.
  • Establish new channels of customer acquisition using marketing and distribution channels
  • Conduct outbound marketing to help drive awareness and education of products
  • Maintain partner facing website to help drive conversion of inbounds
  • Develop market-facing content for use in both direct sales and demand generation efforts.
  • Create a Product Advisory Group composed of our most strategic customers
  • Conduct market research for expansion into new markets and vertical segments
  • Help train the sales team

Ideal Qualifications

  • 5+ years of experience as a B2B SAAS Product Marketer
  • Marketplaces, Advertising or Ecommerce experience preferred
  • Strong project management skills to manage cross functional teams during GTM
  • Exceptional written communication skills
  • Extremely strong problem solving skills
  • Strength in applying processes in a fast-paced environment while maintaining room for flexibility and quick iterations
  • Thought leader with successful track record of communicating effectively with senior leadership
  • MBA preferred but not required

Note that candidates must be located in the continental U.S

Why do we need a Product Marketer?

The Marketplaces and Community Sales teams have built strong momentum together, and have significant growth ambitions for FY 24 and beyond (see Communities and Marketplace GTM for additional details). To achieve these ambitions, critical roadmap enhancements for both platforms will need to be delivered to the market efficiently and effectively. We currently lack the proper “connective tissue” to do this, and believe that, in order to optimize our go-to-market motion, we need a dedicated Product Marketer for Marketplaces and Communities.

Where would they focus?

The Product Marketer would:

  • Drive the go-to-market component of the product release process for Communities and Marketplace, including targeting, positioning, and pricing.
  • Develop market-facing content for use in both direct sales and demand generation efforts.
  • Co-create training regimens for AEs and AMs in close partnership with Sales Enablement.
  • Build and maintain a tight feedback loop to capture Voice of Customer for future products and enhancements.
  • Face the market as a subject matter expert in supporting strategic opportunities and accounts.
  • Monitor the Communities and Marketplace ecosystems and ensure competitive intelligence is funneled to both Product and Sales
  • Create a Product Advisory Group composed of our most strategic customers

What background would they have?

We would pursue a candidate with:

  1. An established track record as an execution-focused Product Marketer
  2. Experience bringing Marketplace, MarTech, or Ecomm solutions to market
  3. Strong project management skills specific to product release processes
  4. Exceptional written communication skills
  5. Top tier analytical horsepower and fast clock speed
  6. MBA from a top program

Who would they report to?

The Product Marketer would report directly to Nishant Banore, and work closely with Dave Kirkland. In addition to Sales, the Product Marketer would also collaborate with Solutions Engineering, Revenue Operations, and FP&A. All teams would be involved in the interview and hiring process.



ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.