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Lead UX Designer - Developer Tools



Software Engineering, Design
Sunnyvale, CA, USA
Posted on Thursday, June 6, 2024

Company Overview

ID.me is a high-growth enterprise software company that simplifies how people prove and share their identity online. The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button. ID.me’s digital identity network has over 117 million registered members, and is used by fourteen federal agencies, agencies in 30 states and over 600 corporations for secure identity proofing and verification.

ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand digital access and inclusion for all people. The company offers multiple pathways to identity verification – online self-serve, live video chat agents, and in person. ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

ID.me has received numerous awards including Deloitte’s 2023 Technology Fast 500, Washington Business Journal’s Fastest Growing Companies, Entrepreneur Magazine’s 100 Brilliant Companies and Wall Street Journal’s Startup of the Year finalist. In recent quarters, ID.me announced it raised $132 million in Series D funding, led by Viking Global Investors with participation from CapitalG, Morgan Stanley Counterpoint, FTV Capital, PSP Growth, Auctus Investment Group, Moonshots Capital, and Scout Ventures. ID.me’s most recent round brings the total investment in ID.me to over $275 million since its founding in 2010.

Role Overview

At ID.me, the Lead UX Designer for our Developer Portal is at the forefront of creating a world-class experience for developers. In this specialized role, you will guide and inspire a team dedicated to developing the ID.me Developer Portal, a hub designed to facilitate seamless integration with our services. Your strategic vision and deep understanding of developers' needs will be crucial in evolving this portal into an intuitive, secure, and extensible platform that supports developers in their integration efforts.

You will collaborate closely with cross-functional teams, including product managers, engineers, and executive leaders, to ensure the Developer Portal not only meets the current needs of developers but is also scalable and future-proof. Your responsibilities will involve complex problem-solving and setting new standards for excellence in UX design within a developer-focused environment.

As the Lead UX Designer for the Developer Portal, your role extends beyond traditional design responsibilities. You are a strategist and a developer advocate, empowering your team to explore and implement innovative design solutions that make the Developer Portal an indispensable resource. Your contributions will foster a collaborative environment where creativity and strategic thinking are expected, leading to the development of a portal that is both functional and delightful for developers.


  • Guide a cross-functional team of engineers and a product manager focused on the ID.me Developer Portal, fostering a collaborative, inclusive, and innovative work environment that is design driven.
  • Drive the strategic vision and planning stages of the Developer Portal, championing innovative ideas supported by comprehensive research and a well-argued rationale.
  • Oversee the development of user flows, wireframes, prototypes, and visual design specifications for the Developer Portal, ensuring high standards and consistency.
  • Advocate for developer-centric design principles and validate designs through rigorous user research and testing, incorporating developer feedback to enhance the experience.
  • Showcase and defend design work related to the Developer Portal to various teams and stakeholders, influencing product direction and strategy with compelling presentations and narratives.
  • Develop and maintain UX design guidelines, best practices, and contribute to the growth of the design culture at ID.me, with a focus on developer needs and behaviors.
  • Engage in cross-functional collaboration to deliver a user-focused Developer Portal that aligns with business goals and technical capabilities.
  • Utilize strong user-centered design skills to transform complex ideas into scalable and impactful design solutions, fostering a solutions-centric mindset for the Developer Portal.
  • Inspire and motivate the UX team, leading by example and setting high standards for design and research, while encouraging innovation and creative problem-solving.
  • Lead UX product innovation initiatives for the Developer Portal, using data and research to inform design choices and strategic direction.
  • Maintain up-to-date knowledge of the latest UI/UX trends, tools, and technologies, especially those relevant to developer tools and platforms, integrating this knowledge into design practices and team training.
  • Act as a key strategic partner in the organization, collaborating with other designers to drive overarching design strategies for the Developer Portal.


  • A Bachelor’s or Master’s degree in UX design, interaction design, human-computer interaction, or a related field.
  • Over 7 years of experience in UX design, with substantial experience in a role overseeing complex design projects, particularly those focused on developer tools or platforms.
  • A comprehensive portfolio showcasing a variety of design projects, including examples of driving user-centered solutions, with specific examples related to developer portals or similar platforms.
  • Advanced proficiency in design and prototyping tools such as Figma and other industry-standard tools, along with working knowledge of HTML, CSS, JavaScript, and APIs.
  • Strong communication skills, with the ability to inspire and guide a cross-functional team.
  • Experience in strategic planning and execution of design projects, from concept through to launch, specifically for developer-focused platforms.
  • Deep understanding of developer needs and behaviors, with the ability to translate these into user-centered design principles and practical implementations.
  • Proven ability to collaborate with cross-functional teams, including product management, engineering, marketing, and senior leadership.
  • Experience designing with accessibility and inclusivity in mind, ensuring that the Developer Portal is usable by a diverse range of developers.
  • Ability to manage multiple projects simultaneously, prioritizing tasks and effectively balancing short-term deadlines with long-term goals.
  • Strong analytical and problem-solving skills, with the ability to translate user research and data into actionable design strategies for the Developer Portal.
  • Passion for innovation and a commitment to staying abreast of the latest developments in UX design, developer tools, and technology.

Preferred Qualifications

  • Experience with Developer Portals: Prior experience designing, building, or maintaining developer portals, developer hubs, or similar platforms, particularly those that provide APIs, SDKs, and other developer tools.
  • Technical Proficiency: Strong understanding of the technical aspects of web development and API integration, with the ability to communicate effectively with developers and translate technical requirements into user-friendly designs.
  • Advocacy for Developer Experience: Passion for improving the developer experience and a track record of advocating for developers' needs and pain points in the design process.
  • Innovative Thinking: Ability to think outside the box and bring innovative solutions to complex problems, particularly those involving the extensibility and scalability of developer-focused platforms.
  • Collaborative Spirit: A strong desire to work collaboratively with cross-functional teams, including product managers, engineers, and marketing professionals, to create a unified vision for the Developer Portal.

The annual base salary listed below for this role is based on experience, skills, education, relevant training and geographic location. Company bonus, incentive for sales roles, equity, and benefits are available depending on the role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

U.S. Pay Range
$179,375$203,770 USD
Sunnyvale, CA Pay Range
$210,575$230,000 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.