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Senior UX Director



Sunnyvale, CA, USA
Posted on Thursday, June 6, 2024

Company Overview

ID.me is a high-growth enterprise software company that simplifies how people prove and share their identity online. The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button. ID.me’s digital identity network has over 117 million registered members, and is used by fourteen federal agencies, agencies in 30 states and over 600 corporations for secure identity proofing and verification.

ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand digital access and inclusion for all people. The company offers multiple pathways to identity verification – online self-serve, live video chat agents, and in person. ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

ID.me has received numerous awards including Deloitte’s 2023 Technology Fast 500, Washington Business Journal’s Fastest Growing Companies, Entrepreneur Magazine’s 100 Brilliant Companies and Wall Street Journal’s Startup of the Year finalist. In recent quarters, ID.me announced it raised $132 million in Series D funding, led by Viking Global Investors with participation from CapitalG, Morgan Stanley Counterpoint, FTV Capital, PSP Growth, Auctus Investment Group, Moonshots Capital, and Scout Ventures. ID.me’s most recent round brings the total investment in ID.me to over $275 million since its founding in 2010.

Role Overview

At ID.me, the Sr UX Director for Wallet, Identity, and Communities is a pivotal leadership role overseeing the strategic vision and execution of UX design across these critical segments. You will lead, inspire, and motivate a large team of UX professionals, driving innovative solutions that meet business goals and enhance user experience. Your extensive experience in user-centered design will be crucial in developing intuitive, secure, and engaging interfaces that cater to a diverse range of users.

This role involves steering the UX direction for three interconnected areas:

  • Wallet: Enhancing the ID.me Wallet to be a secure, user-friendly place where people can control their digital identity, store credentials, and oversee their data.
  • Identity: Ensuring the highest levels of assurance in identity verification services, to provide secure access to critical services like the IRS and SSA.
  • Communities: Expanding and refining the verification services for various communities (e.g., military, nurses, students) to ensure that benefits and discounts are delivered accurately and securely.

As the Sr UX Director, you will ensure that these platforms are not only functionally robust but also deliver exceptional user experiences that promote trust and engagement. Your role will be to foster a culture of innovation, collaboration, and user empathy, further solidifying ID.me the leader in digital identity solutions.


  • Lead and oversee a large team of UX Designers across the Wallet, Identity, and Communities teams, setting strategic directions and executing high-level design initiatives.
  • Develop a unified UX vision for the Wallet, Identity, and Communities segments, ensuring a cohesive and intuitive user experience across these platforms.
  • Drive innovative UX strategies and solutions, focusing on user needs, business objectives, and technical feasibility to enhance the ID.me ecosystem.
  • Create a nurturing, positive, and inclusive work environment that fosters collaboration, innovation, and constructive feedback across the UX team.
  • Inspire, motivate, and lead the UX team to develop solutions that are highly regarded by users and stakeholders, setting new benchmarks for design excellence.
  • Evangelize and advocate for user-centered design methodologies, fostering a culture of collaboration and connecting disciplines across the organization.
  • Communicate effectively about technical constraints, experimentation, product, brand, business, and strategy, ensuring that design is a key component of all product development efforts.
  • Lead the development and refinement of UX design guidelines and best practices, ensuring consistency and high standards across all design projects.
  • Engage in strategic planning and decision-making, working with executive leadership to align design strategies with overall business objectives.
  • Oversee the recruitment, training, and professional development of UX talent, building a strong, diverse team capable of tackling a wide range of design challenges.
  • Collaborate with other department heads and stakeholders to ensure that design strategies are integrated into product development, marketing, and other areas.
  • Monitor and analyze user research and market trends, using this information to guide design strategies and ensure that products meet user needs and expectations.
  • Advocate for accessibility and inclusivity in all design projects, ensuring that products are usable by as wide an audience as possible.


  • 15+ years of experience in the design industry, with a focus on UX/interaction design, visual design, and research, including extensive experience leading large UX teams and projects.
  • 6+ years of experience managing and leading UX teams, with a demonstrated ability to mentor and develop design talent at all levels.
  • A Master’s or Bachelor’s degree in design, UX/UI design, human-computer interaction, or a related field, with a strong educational background in design principles and methodologies.
  • Exceptional leadership and communication skills, with the ability to inspire and motivate large teams and drive strategic initiatives at the highest levels.
  • Extensive experience in user research, design thinking, and leading innovative design efforts that have significantly impacted user experience and business outcomes.
  • Proven ability to lead and direct cross-functional teams, fostering collaboration and ensuring that design considerations are integrated into all product decisions.
  • Strong strategic thinking and analytical skills, with the ability to lead complex design initiatives and make high-stakes decisions that impact the overall direction of the product portfolio.
  • Experience designing with accessibility and inclusivity in mind, with a commitment to creating products that are usable by everyone.
  • A track record of balancing user needs with business objectives, ensuring that design solutions are both innovative and practical.
  • Strong project management skills, with the ability to manage multiple projects and priorities simultaneously, delivering high-quality design solutions on time and within budget.
  • A deep understanding of the latest design tools and technologies, with the ability to integrate new tools into the design process effectively.
  • A passion for design and a commitment to continuous learning and improvement, with a desire to stay ahead of the latest trends and best practices in UX design.
  • The ability to communicate effectively with stakeholders at all levels, advocating for design and demonstrating its value in achieving business goals.

Preferred Qualifications

  • Expertise in Digital Identity and Security: Deep understanding of digital identity, security, and privacy principles, especially in designing solutions that handle sensitive user data like the ID.me Wallet and Identity services.
  • Proven Experience with Community-Driven Platforms: Experience designing for community-oriented platforms and services, with the ability to understand and cater to the unique needs and preferences of diverse user groups.
  • Strategic Vision for User-Centric Services: Ability to envision and strategize how user-centric services can evolve, particularly focusing on expanding the communities and enhancing the digital wallet experience.
  • Strong Empathy for User Challenges: Exceptional empathy for users, with the ability to translate user needs and pain points into innovative design solutions that enhance user satisfaction and engagement.
  • Collaboration with Cross-Functional Teams: Proven track record of successful collaboration with product, engineering, marketing, and data teams to create integrated and coherent user experiences.
  • Leadership in Driving Major UX Initiatives: Experience leading significant UX initiatives and transformations, with the ability to manage change and influence the direction of multiple teams and projects.

The annual base salary listed below for this role is based on experience, skills, education, relevant training and geographic location. Company bonus, incentive for sales roles, equity, and benefits are available depending on the role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Sunnyvale, CA Pay Range
$277,438$300,000 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.