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SEO, Senior Associate | The Points Guy

Red Ventures

Red Ventures

Marketing & Communications
New York, NY, USA
Posted on Friday, April 26, 2024

The Points Guy is seeking an experienced SEO, Senior Associate to help drive growth through our organic strategy. At The Points Guy, we believe in making your everyday spending work for you. We strive to help our audience make the most of points and miles. This role will encompass building and evolving our SEO strategy for our flagship credit cards and travel brand, including content marketing and technical SEO responsibilities.

Being a Senior Associate at TPG allows you to work alongside an expert editorial team, advanced engineers, and a world-class design team to create a robust SEO strategy to drive brand visibility for a diverse set of websites. SEO strategy at TPG moves fast, so you will have a data science and analytics team fully dedicated to creating SEO products and tools that give you access to more data and better insights, meaning you spend less time on SEMrush and more time making decisions that impact the business. A Senior Associate is an integral part of a successful marketing strategy.

Please note this is a hybrid role where the expectation will be to be in-person Monday through Thursday each week in either our South Charlotte or New York office space with ability to WFH on Fridays.

What You'll Do:

  • Set Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy from the ground up, collaborating with world-class editorial, UX, and creative teams.
  • Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
  • Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent.
  • Leverage proprietary in-house marketing tools to inform strategic decisions with data.
  • Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.
  • Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.

What We're Looking For:

  • Strategic brand road mapping, navigating the big picture through execution including web design, category expansion, and content planning.
  • A self-starting, curious, proven performer with at least 4 years of SEO experience.
  • Experience coaching direct reports, managing performance, creating a vision, and setting goals for a team.
  • Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics.
  • Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills
  • Strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data.
  • Comfortability with measuring, interpreting, and making fast-paced decisions based on large volumes of marketing performance data.
  • Familiarity with a number of SEO suites and tools including: SEOclarity, SEMRush, Ahrefs, and/or Screaming Frog
  • Experience working in the weeds with data using tools such as Microsoft Excel, Google Analytics, Data Studio, Tableau, Google Cloud Projects/Big Query, Google Search Console, SQL, and/or other common reporting platforms.
  • Comfortable with HTML for on-page SEO tactics (source code analysis).
  • Able to communicate with engineering teams for Technical SEO fixes.
  • Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.
  • Familiarity with the TPG brand, and an interest in credit cards, points & miles and travel preferred. We’re a passionate bunch :)


  • Charlotte Compensation Range: $90,000 - $130,000*
  • NYC Compensation Range: $90,000 - $160,000*
    • Note actual salary is based on geographic location, qualifications, and experience.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Paid Time Off
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, CNET, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

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