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Senior Email Marketing Analyst | Bankrate

Red Ventures

Red Ventures

Marketing & Communications, IT
Charlotte, NC, USA
Posted on Saturday, June 15, 2024

*This role requires a hybrid schedule and will be based in our Fort Mill, SC Headquarters or our NYC Office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

Red Ventures is seeking a Senior Email Marketing Analyst to join the Bankrate team!

As a Senior Email Marketing Analyst, you’ll own the vision and execution of digital strategy that enables world-class customer journeys in the financial services sector. Feature sets across these journeys not only help consumers identify, assess, and purchase the right financial products for their needs but also provide continual support and education. You will work closely with the marketing and product teams to identify new email campaigns to drive retention and re-engagement of existing customers but also to identify new solutions to generate net new revenue streams. All of this while operating in a start-up environment and having access to research across the wider organization.

What you’ll do:

  • Lead our Email Marketing team focused on growing the lifetime value of our readers, through tactics such as retention and re-engagement of existing customers to creating additional solutions that generate net new revenue streams for the business
  • Maintain an understanding of consumer journeys and the ability to move consumers through the phases, especially within retention and re-engagement, across 5+ core verticals
  • Utilize data and a deep understanding of our users to identify areas to optimize, troubleshoot functionality, and work with others to develop solutions that enhance the experience and performance of the product.
  • Identify trends and opportunities within the Financial Services Industry
  • Prioritize and communicate challenges, problems, and opportunities based on business rationale to push marketing priorities
  • Primary KPIs: Customer LTV, Revenue Generated from Email, and Return Visitors

What We're Looking For:

  • Bachelor's Degree preferred in a relevant major or equivalent experience
  • 3+ years of Marketing experience, 1-2 years working directly in CRM, with a deep understanding of customer lifecycle management and demonstrable track record of applying data-driven personalization strategies
  • Experience with email platforms and CRMs
  • Demonstrated strong ability to access, manipulate, and understand full funnel datasets and technical platforms without oversight (sql) and build relevant reports, dashboards and visualizations to answer business questions (Excel, Tableau, Looker etc.)
  • Able to apply foundational analytical techniques (segmentation, clustering, correlation, regression, classification etc.) to enhance analysis to discover deeper trends and relationships to determine action items
  • Strong grasp of relevant raw event data and can track data pathing from ingest to database. Able to build custom queries to manipulate data to answer new questions we dont answer on a day to day basis
  • Intellectual curiosity in an ever-changing digital landscape to stay abreast of industry trends


  • Cash compensation range: $100,000 - $130,000
  • New York City Compensation Range: $125,000 - $162,500
    • *Note actual salary is based on geographic location, qualifications, and experience.
  • Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements

    • Health Insurance Coverage (medical, dental, and vision)
    • Life Insurance
    • Short and Long-Term Disability Insurance
    • Flexible Spending Accounts
    • Paid Time Off
    • Holiday Pay
    • 401(k) with match
    • Employee Assistance Program
    • Paid Parental Bonding Benefit Program

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, CNET, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

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