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Bankrate Paid Media Senior Associate

Red Ventures

Red Ventures

Marketing & Communications
Charlotte, NC, USA
Posted on Tuesday, June 18, 2024

About the Role:

Red Ventures is seeking a Senior Paid Media Associate to support Bankrate, one of our owned and operated brands as well as one of the biggest brands in the financial services landscape.

In this role, the Paid Search Associate will help us establish and oversee the strategy and execution for growth marketing channels for Bankrate's core verticals (Mortgages, Home Equity, Investing, or Loans). This position will work closely with cross-functional teams to ensure campaigns will drive core business growth objectives.

What You Will Do:

  • Monitor and analyze campaign performance in paid platforms, as well as internal reporting and visualization tools
  • Identify growth levers and opportunity areas, analyze their relevance, and perform competitive analysis
  • Accurately pace daily paid media budgets with a focus on identifying growth
  • Design, create, and report on A/B or mulit-varient tests to drive improvements across all KPIs
  • Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
  • Partner with the data intelligence team to develop dashboards to measure campaign success
  • Develop and deliver management reporting materials, reports and presentations
  • Manage one or more Paid Media Associates.

What We Are Looking For:

  • Someone who wants to work a Hybrid Work Schedule:
  • At least 4 years of experience developing and driving paid media strategy of complex digitally focused acquisition marketing campaigns.
  • Deep understanding and experience across paid channels (native, search, social, display, direct media buys) with experience developing campaign strategies from inception to execution.
  • Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution.
  • Data-focused and analytically-minded with a passion for marketing.
  • Advanced Excel experience (pivot tables, Vlookups, etc.).
  • The ideal candidate is proactive, has a positive attitude, is well-organized, and is adept at managing competing deadlines and priorities.

Compensation:

  • Cash Compensation Range: $90,000 - $130,000*
    *Note actual salary is based on geographic location, qualifications, and experience.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Paid Time Off
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program

Who We Are:

About Red Ventures: Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo.

For more information, follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com

If you are based in California, we encourage you to read this important information for California residents linked here.

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Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice

Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.