About the Role:

Bankrate is seeking an experienced Director of Search Engine Optimization (SEO) to help drive organic growth. As a Director of SEO, Media Partnerships, you’ll develop and lead a team and fully own the creation of the short and long-term strategies for Bankrate’s partnership with a leading name in financial content.

Being a SEO Director at Bankrate allows you to work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility. As SEO Director, you will have the autonomy to build a strategy and work with internal product teams to develop tooling to support that strategy & learn faster. An SEO Director is an integral part of a successful marketing strategy.

What You Will Do:

• Own the organic performance of Bankrate’s media partnership businesses.
• Define and execute a resourcing strategy to staff your team.
• Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
• Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent.
• Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels
• Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture, rank position, and full funnel visibility to conversion and P&L metrics.
• Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.

What Bankrate Is Looking For:

• Someone who wants to work remotely from home:
  
  • Opportunity to initially start remotely or at the Fort Mill Office is an option.
  • After that, this role will work primarily in a remote capacity.
  • Ability to support Red Ventures Operations by working 9 am to 5 pm Eastern Time is needed.

• Someone who can travel on a monthly basis:
  • Ability to work at the Red Ventures’ Corporate Headquarters in Fort Mill, SC, on a monthly basis on Tuesdays, Wednesdays, and Thursdays is needed.
  • Ability to work from home the other weeks.

• Someone who is a Growth Marketing Thought Leader:
  
  • A self-starting, proven performer with at least 5 years of experience in SEO.
  • A proven leader and developer of talent with a track record of driving strong performance and growth from your team.
  • Always curious, with strong communication skills, confidence, and the ability to work with a variety of cross-functional teams.
  • Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove the effectiveness of tactics.
  • A frequent reader of SEO journals and newsletters. Stays close to industry trends.
  • Opinionated about the long-term direction of organic search and can translate it into strategy.
  • Deeply familiar with Google’s quality rater guidelines, Google Search Central blog and SEO starter guides, Web.dev documentation, and the like.
  • Diligent in tracking your competitive landscape. Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy.
  • Innovative thinking around using AI to improve team efficiency on monotonous tasks.
  • Interested in full funnel testing and page optimization - bringing in traffic through organic search + on-page multivariate testing to optimize revenue per session.

• Someone with Technical SEO Expertise:
  
  • Ability to work within Content Management System (CMS) like Wordpress and Storyblok
  • Ability to collaborate with Bankrate’s Engineering to improve the CMS.
  • Familiar with the Scrum Agile Framework of software development.
  • Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables.
  • Very comfortable working with data using tools Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms.
  • Ability to optimize SQL Queries or willingness to learn.
  • Basic ability to work with HTML, CSS, and JS as it relates to SEO.
  • Familiar with several SEO Suites and tools including: Ahrefs, SEMRush, SEOClarity, Botify, Google Search Console, and Screaming Frog.
  • Excited to learn how to utilize several proprietary in-house tools for audience identification and multivariate testing.

• Someone who is a Cross-Functional Collaborator:
• Comfortable working with business leaders in forecasting, budgeting, sensitivity analysis, and business modeling.
• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of sales and m

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