About the Role:

Bankrate's Leadership Team created a new Director of Search Engine Optimization (SEO) to help drive organic growth with our Media Partners. The Director of SEO, Media Partnerships will have the unique ability to create, develop, and lead a team and fully own the creation of the short and long-term strategies for Bankrate’s partnership with a leading name in financial content.

Being a SEO Director at Bankrate allows you to work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility. As SEO Director, you will have the autonomy to build a strategy and work with internal product teams to develop tooling to support that strategy & learn faster. An SEO Director is an integral part of a successful marketing strategy.

What You Will Do:

• Own the organic performance of Bankrate’s media partnership businesses.
• Define and execute a resourcing strategy to staff your team.
• Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
• Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent.
• Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels
• Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture, rank position, and full funnel visibility to conversion and P&L metrics.
• Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.

What Bankrate Is Looking For:

• Someone who wants to work a Hybrid Work Schedule:

  • Ability to work at Red Ventures’ Corporate Headquarters in Fort Mill, SC (South Charlotte) three days a week on Tuesdays, Wednesdays, and Thursdays.
  • Ability to work from home on Mondays and Fridays.

• Someone who is a Growth Marketing Thought Leader:

  • A self-starting, proven performer with at least 5 years of experience in SEO.
  • A proven leader and developer of talent with a track record of driving strong performance and growth from your team.
  • Always curious, with strong communication skills, confidence, and the ability to work with a variety of cross-functional teams.
  • Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove the effectiveness of tactics.
  • A frequent reader of SEO journals and newsletters.
  • Stays close to industry trends.
  • Opinionated about the long-term direction of organic search and can translate it into strategy.
  • Deeply familiar with Google’s quality rater guidelines, Google Search Central blog and SEO starter guides, Web.dev documentation, and the like.
  • Diligent in tracking your competitive landscape. Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy.
  • Innovative thinking around using AI to improve team efficiency on monotonous tasks.
  • Interested in full funnel testing and page optimization - bringing in traffic through organic search + on-page multivariate testing to optimize revenue per session.

• Someone with Technical SEO Expertise:

  • Ability to work within Content Management System (CMS) like Wordpress and Storyblok
  • Ability to collaborate with Bankrate’s Engineering to improve the CMS.
  • Familiar with the Scrum Agile Framework of software development.
  • Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables.
  • Very comfortable working with data using tools Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms.
  • Ability to optimize SQL Queries or willingness to learn.
  • Basic ability to work with HTML, CSS, and JS as it relates to SEO.
  • Familiar with several SEO Suites and tools including: Ahrefs, SEMRush, SEOClarity, Botify, Google Search Console, and Screaming Frog.
  • Excited to learn how to utilize several proprietary in-house tools for audience identification and multivariate testing.

• Someone who is a Cross-Functional Collaborator:

  • Comfortable working with business leaders in forecasting, budgeting, sensitivity analysis, and business modeling.
  • Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of sales and marketing performance data.

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