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Account Based Marketing Manager



Marketing & Communications, Sales & Business Development
Framingham, MA, USA
Posted on Thursday, November 2, 2023

Job Description:

The Opportunity

Pipeline and customer growth are everyone’s responsibility and there is no marketing role closer to those objectives at Workhuman than the Account Based Marketing Manager. This role sits at the unique intersection of program ownership, revenue accountability, strategy, and operations. In this role, you are not an order-taker, you are a trusted advisor and partner. If the marketing team is an orchestra, you are the conductor – keenly aware of what each team is responsible for and able to assemble the right elements to drive success within your programs. You’ll own programs (and events), become deeply invested in our must-win prospects and strategic customer accounts, and have high visibility across the organization.

What we can offer you:

  • Visibility – perfect for humans looking to forge partnerships across the business, grow or maintain executive presence, and be the “go to” person for their accounts

  • A collaborative team – a supportive environment where test-and-learn is appreciated and continuous improvement is encouraged.

  • Autonomy and guidance – it’s not a contradiction. You’ll have the ability to take full ownership of certain things while leaning into guidance and coaching in other areas with the help of your manager, trainings, and your peers.

  • Growth of depth and breadth in marketing and business acumen

  • Long- and short-term challenges that require strategic thinking and a doers mindset

The Skills you will bring:

  • Experience strategizing and leading field/ABM/revenue marketing programs at the enterprise level in a B2B sales environment

  • Skilled relationship builder with sales, business development and/or customer teams

  • Demonstrated comfort and agility handling shifting priorities and timelines

  • Familiarity with CRM (Salesforce) and revenue reporting metrics


  • You have delivered multichannel global and/or bespoke programs in support of sales and customer goals: Channels may include web, paid media, pre-sales support, events, direct mail, content, and sales enablement materials

  • You truly enjoy – and have a successful track record of - creating partnerships across go-to-market functions; sales sees you as a partner and trusted advisor, not an order-taker

  • You understand how to craft and tailor messaging to adapt to individual sales cycles and processes

  • You have a deep appreciation for “how work gets done” and are a thoughtful and strategic partner with teams like project management, creative (working with both in-house and agency models a plus), events, and content

  • You are resourceful and autonomous – you are a part of an impactful broader mission but are able to work independently and use sound business judgement in the day-to-day

The Company:

At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America:

  • We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.

  • In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.

  • We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.

  • There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.

  • Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.