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Senior Paid Media Specialist

Workhuman

Workhuman

Marketing & Communications
Framingham, MA, USA
Posted on Saturday, November 4, 2023

Job Description:

The Opportunity

As Paid Media Senior Specialist, you will manage the day-to-day execution of all paid media channels in support of Brand, Paid PR, Content, and Events. This role is uniquely entrusted with millions of advertising dollars to invest and drive results across awareness, content engagement, website visits, and event registrations for our high-visibility signature activations: Workhuman Live and Spotlight. The position also supports career growth across a wide breadth of channels: paid social, paid search, programmatic display, native ads, sponsored content, sponsored email/e-newsletters, online video, connected TV (CTV), linear TV, audio/podcast ads, print, and more. Candidates who will be successful in this role are described as having a passion for communication and advertising, a proactive mindset, and an eagerness to learn. You have strong first-hand knowledge of how to build and optimize paid media campaigns. Moreover, you are a developing digital marketing subject matter expert, intellectually curious, and believe in modern B2B performance branding.

What we can offer you

  • An opportunity to impact needle-moving performance within total Workhuman aided & unaided brand awareness, content engagement, website visits, and registrations for our signature owned events of Spotlight and Workhuman Live

  • An opportunity to support the team managing all Workhuman paid social, paid search, programmatic display, native ads, sponsored content, sponsored email/e-newsletters, online video, connected TV (CTV), and linear TV campaigns

  • Collaboration with the external media agency and internal program owners with day-to-day management of campaign status, optimization, and execution (audience segmentation, ad format selection, ad copy rotation, landing page testing, bid strategies, etc.) all while ensuring that digital and traditional vehicles are effectively meeting planned marketing KPIs

  • Independence to manage select media buys where it is efficient outside of the external media agency, especially for Paid PR and organic social amplification

  • A shared sense of importance and excitement to deploy B2C-like strategies to support time-sensitive pricing promotions for the Workhuman Live conference: countdown promo ads, holiday deal flighting, urgent announcements of celebrity and industry leaders as keynotes, etc.

  • Ownership of the reporting content for regular reporting meetings to key business stakeholders, leaning into core KPI reporting and actionable insights—as well as long term best practice curation for creative insights

The Skills you will bring

  • History of collaboration with stakeholders of business initiatives such as events (B2B or B2C), brand, content, and/or PR teams to understand their objectives, target audience, and working within budget to achieve and deliver their campaign goals

  • Ability to organize dozens of campaigns and support multiple projects and stakeholders at once

  • Highly analytical mindset with a sharp eye for digging into performance trends to seek root causes

  • High proficiency in Excel analyzing large data sets and knowledge of all the important Excel functions such as sorting, filtering, VLOOKUP, concatenations, and pivot tables

  • You are a detail-oriented individual with track record of strong data QA (especially reviewing campaign setup, campaign delivery metrics, creative asset delivery, etc.)

  • Experience as a developing advertising industry expert who follows the trade news, is familiar with concepts like depreciation of 3rd party cookies, role of 1st party data, privacy regulations, rise of ad blockers, identity resolution, etc.

Achievements

  • You have experience managing campaigns with core media platforms across a variety including LinkedIn, Meta (Facebook & Instagram), X (Twitter), Google/YouTube, Bing, DV360, MediaMath, The Trade Desk, Hulu, Roku, Spotify, Pandora, etc.

  • You successfully executed and assisted in scaling paid media campaigns with at least $5M+ in annual budget

  • You have demonstrated core paid media tactic optimization to improve the ROI of campaigns, such as ad copy & design testing, keyword selection, ad format testing, landing page optimization, audience segment curation of 1st party vs 3rd party data, etc.

  • You have supported a paid media strategy plan derived from inputs of internal or external client stakeholders to meet their objectives, target audience, and working within budget to achieve and deliver their campaign goals

  • You have operated within an ecosystem of paid media reporting to track and derive insights for optimization: daily pacing, on-demand dashboard creation and maintenance, regular audience & creative analysis, weekly or biweekly performance summaries—all translated effectively to client stakeholders may be less familiar with the nuances of the channels

**This is a hybrid role that requires presence onsite in our Framingham, MA office at least two days a week**

The Company:

At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America:

  • We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.

  • In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.

  • We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.

  • There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.

  • Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.