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Media Relations Manager



Marketing & Communications
Dublin, Ireland
Posted on Wednesday, February 7, 2024

Job Description:

The Opportunity

The Media Relations Manager supports strategy and development of PR and external comms activities in Ireland. This person will help drive our brand, product, and thought leadership communications with the goal of managing and improving Workhuman’s reputation, brand awareness and authority externally.

What we can offer you

  • Build and maintain relationships with key Irish journalists, leading inbound requests and ensuring coverage on various issues.

  • Drive Irish media coverage aligned with Workhuman’s key themes, supporting employer brand efforts, and securing opportunities to showcase employees in the media.

  • Develop and execute a comprehensive calendar and plan for press releases, PR engagements, and global campaign messaging, collaborating with the Marketing team.

  • Assist in identifying and pursuing paid media opportunities while crafting and pitching diverse stories to enhance the company’s presence and reputation.

  • Create briefing documents and talking points for executive and spokesperson media briefings and contribute to crisis communication efforts when necessary.

  • Collaborate with various teams, including marketing, customer marketing, internal comms, product, and analysts, to ensure media efforts align with corporate initiatives and support brand awareness campaigns.

  • Assisting with management of UK PR agency

The Skills you will bring

  • Possess a blend of strategic and tactical communications expertise, with the ability to develop, own, and execute successful launches and programs.

  • Operate swiftly and collaboratively across various topics, translating key themes and storylines for media while introducing innovative approaches to storytelling across diverse channels.

  • Excel as a highly organized and agile communicator, adept at managing a large volume of competing priorities in a fast-paced environment.

  • Exhibit strong writing and verbal skills, proficient in creating a wide range of materials such as pitches, press releases, and bylines.

  • Manage high-profile, complex stories comfortably and bring strong analytical skills to translate qualitative results into quantifiable metrics for leadership teams.

Achievements (6 bullet points max)

  • 6+ years in media relations or journalism.

  • You have a solid track record in driving media campaigns and leveraging high-level media contacts.

  • PR agency experience is a plus and enjoys working with media regularly

  • Bachelor’s degree or equivalent

Occasional travel may be required as part of the role

The Company:

At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, innovative with a growth mindset

We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America:

  • We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large-sized workplace category. We were also recognised as the Best Workplace for Women and the Best Workplace in Technology in 2020, 2021, and 2022.

  • In 2021 we were named as #2 Best Workplace in Europe in the medium-sized workplace category.

  • We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as the Best Place to Work in Boston, U.S. Best Large Places to Work, and U.S. Best Places to Work.

  • There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.

  • Our core values are Respect, Determination, Innovation, and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based solely on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.