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Media Relations Manager

Workhuman

Workhuman

Marketing & Communications
Framingham, MA, USA
Posted on Friday, February 9, 2024

Job Description:

The Opportunity

Do you have a passion for storytelling, creating relationship, and saying thank you?

Workhuman, the pioneer of employee recognition is hiring an experienced, creative, and proactive PR professional to join our Corporate Communications team. Reporting to the Sr. Manager, Global External Comms, the Media Relations Manager supports strategy and development of PR and external comms activities in the US. This person will help drive our brand, product, and thought leadership communications with the goal of managing and improving Workhuman’s reputation, brand awareness and brand authority externally.

What we can offer you

As Workhuman scales change continues to be part of our DNA. But we like to think that's all part of the fun. So, this will give you the flavor of the type of things you'll be working on when you start, but this will likely evolve. Your responsibilities would include:

  • Establishing and nurturing relationships with key business and trade journalists in the US, and lead inbound requests on a range of issues
  • Driving US media coverage that furthers Workhuman’s key themes and overarching narrative and supports employer brand efforts
  • Collaborating with External Comms team on data storytelling efforts, specifically the Human Workplace Index
  • Crafting a calendar and plan for press releases and other PR engagements to communicate company news, achievements, and events effectively. Aligning with Marketing and amplify global campaign messaging.
  • Securing opportunities to feature employees in the media.
  • Assisting with paid media opportunities.
  • Creating briefing documents and talking points for executive and spokesperson media briefings.
  • Supporting with the promotion of Workhuman Live events.
  • Reporting on wins and outcomes; translate for different audiences.
  • Partnering with marketing, customer marketing, internal comms, product, analyst, and other teams to ensure media efforts are aligned with larger corporate initiatives.
  • Assisting with crisis communication as required.
  • Coaching and supporting senior leaders, including the executive committee/C-suite, and senior executives as spokespersons

The Skills you will bring

Passion for creative storytelling is key. This person will partner with cross-functional teams across marketing, product, sales, and other functions to drive external communications that educate key audiences on our technology, principles, customers, and personnel. The ideal candidate should:

  • Bring a solid background of driving media campaigns with a proven track record of high-level media contacts/placements
  • Have a strong mix of strategic and tactical communications experience, with an ability to build, own, and implement successful launches and programs.
  • Be able to move fast and collaboratively on a myriad of topics, understand and translate key themes and storylines for media, and bring fresh thinking to modern storytelling across a diverse number of channels.
  • Be an exceptional communicator who is highly organized, agile, and capable of managing a large volume of competing priorities and demands in a fast- paced environment.
  • Have strong writing and verbal skills – with the ability to create a wide range of materials, including pitches, press releases, bylines, etc.
  • Be comfortable managing high-profile, complex stories
  • Have strong analytical skills – with the ability to translate “soft results” into hard numbers that can be shared with leadership teams.
  • Have top notch collaborative skills, with the ability to work with many people at once and be open to new ideas, suggestions, and “in it to win it” together mentality.

Achievements

  • 6+ years in media relations or journalism.
  • PR agency experience is a plus.
  • Must have nose for news.
  • Enjoys working with media regularly
  • Willing to travel (as appropriate)
  • Bachelor’s degree or equivalent

The Company:

At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America:

  • We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.

  • In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.

  • We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.

  • There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.

  • Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.