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Senior Event Marketing Programs Specialist



Administration, Marketing & Communications
Framingham, MA, USA
Posted on Saturday, June 1, 2024

Job Description:

The Sr. Marketing Programs Specialist will help develop and execute acquisition campaigns for Workhuman global events, including our flagship annual conference Workhuman Live, as well as Workhuman Live Forum, Spotlight digital events, and tradeshows. In this role, you will help establish and execute an ongoing cadence of promotional campaigns, aimed at our target audiences that generates event registration and participation to create new opportunities and influence existing deals. Working cross-functionally with other members of the marketing team, you will collaborate on the development, execution, and tracking of promotional content across an integrated multi-channel campaign structure.

**This is a hybrid role, requiring at least two days a week onsite in our Framingham, MA HQ office**

You will have the opportunity to:

  • Drive the implementation and execution of Workhuman event marketing campaigns to deliver registrations, brand awareness and desired business outcomes including MQLs, meetings and pipeline growth

  • Execute multi-channel marketing campaigns including email, nurture, paid and organic social, display, 3rd party publications, content syndication and sales enablement tools

  • Lead the development of program briefs for event promotion campaigns

  • Build relationships with internal marketing and enablement teams to design cross promotional calendars that optimize events

  • Communicate with stakeholders, track deadlines and provide input on creative/copy development.

  • Manage and own specific projects related to event marketing, including cross-functional promotions and performance tracking

  • Track, measure and report on event marketing programs

  • Manage trafficking of promotional assets across internal and external partners

The skills you will bring:

  • 2+ years of marketing experience, preferably in a B2B, enterprise environment

  • Experience with demand generation required, event promotion preferred (including conferences, tradeshows, webinars, and similar)

  • Understanding and experience executing multi-channel marketing activity (i.e., email, social, display, content syndication, print or third party)

  • Experience with marketing metrics and campaign measurement/reporting

  • Knowledge of CRM (Salesforce) and marketing automation tools (i.e., Marketo) a plus but not required

  • Excellent verbal and written communication skills

  • Strong attention to details required

  • Ability to multi-task and project manage to keep priorities in order

  • Demonstrated ability to work in dynamic, fast-paced, team environment

  • High energy and positive “can do” attitude

  • Ability to travel to events as necessary (~15%)

  • Bachelor’s degree in marketing or communications preferred

The Company:

At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America:

  • We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.

  • In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.

  • We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.

  • There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.

  • Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.