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Senior Specialist, Store Engagement Campaign Management



Framingham, MA, USA
Posted on Wednesday, June 5, 2024

Job Description:

The Opportunity:

The Ecommerce team is looking for an expert Senior Specialist—Store Engagement Campaign Manager, to join the greater Workhuman communications taskforce and center of excellence. In this role, you will influence and develop the E-mail strategy, impacting the greater Recognition flywheel by driving user engagement within the Ecommerce rewards platform. You will help define new customer segments, identify campaign opportunities in existing deployment tools, be responsible for monitoring and managing phases of the campaign development cycle, and report out key learnings to relevant stakeholders. Extensive experience working in various ESPs (automation and triggered campaign experience is a plus) with tremendous attention to detail & a strong analytical background is a must; client-facing/ account management/ ecommerce experience preferred.

This role requires a tremendous amount of cross-functional partnership. Excitement around building strong relationships and developing synergy across multiple stakeholder teams is critical. The ideal candidate is also a self-starter who enjoys working in a fast-paced, growing company with a track record of delivering impactful results to the business.

**This is a hybrid role requiring at least two days a week onsite in our Framingham, MA HQ office**

What we can offer you in this role:

  • The opportunity to use data analytics to create new target personas, optimize user segmentation, and email personalization while managing email workflow updates with cross functional stakeholders

  • The ability to learn about multiple aspects of the Workhuman product (with specific emphasis on the Ecommerce experience) and partner with relevant marketing teams to create a seamless multi-channel comms experience for end-users

  • Exposure to new business opportunities, client launches, and product rollouts and the opportunity to strategically incorporate relevant messaging into greater ecommerce engagement strategies

  • The opportunity to work closely with relevant stakeholders including creative, category management, customer teams, analytics, and engineering

The skills and experience you will bring to this role:

  • 3-5 years of email marketing experience with knowledge of ESPs (customer.io or similar)

  • Experience influencing and optimizing marketing strategies across a diverse customer base while meeting and exceeding on business targets

  • Excellent communication skills (both written and verbal) with strong analytical and reporting skills

  • A track record establishing and maintaining strong cross-functional relationships

What achievements in this role look like:

  • Managing the day-to-day campaign development process; meeting key deliverables and SLAs while proactively communicating updates to all relevant stakeholders

  • Refining existing marketing campaigns while uncovering new opportunities to bolster user-engagement and drive revenue within the rewards platform

  • Delivering consistent engagement updates to stakeholders while enhancing and iterating comms resources and existing reporting

  • Solidifying highly collaborative relationships with a dynamic set of internal and external partners, and ensuring the ecommerce experience is accurately represented in all relevant marketing materials and partner campaigns

The Company:

At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America:

  • We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.

  • In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.

  • We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.

  • There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.

  • Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.